Audience: Women and men in their 30’s to 40’s with household incomes of more than $50,000. They are interested in looking put together but don’t necessarily want to spend a huge amount on their clothes. They might have checked out the clothing and accessories at Target before.
CTA: Buy a sweater for fall season.
Secondary CTAs: Check out other fall items, download the app, sign up for rewards, and find a store.
Benefit to consumer: They don’t need to spend a fortune to refresh with fall trends. The sweaters at Target are affordable, effortless, and versatile, meaning the consumer won’t need to invest more time and money in a whole new wardrobe.
