Audience: Smartphone users in their 20s to 40s, B2B clients (Business page).

Platform: English-based web pages for the launch of the new Galaxy S25 series. Some pages were later locally adjusted for UK, Singapore, etc.

Scope: Galaxy AI, B2B, and Buy Now pages, including headlines, body copy, alt text, and disclaimers.

​​Benefit to consumer: Making life easier, more efficient, and healthier through upgrades in this series, like Galaxy AI and camera functions.

Client objectives: Communicating the exciting USPs for the launch of the Galaxy S25 series.