Audience: Smartphone users in their 20s to 40s who are looking to buy the new Galaxy Z Fold7 or Galaxy Z Flip7.

Platform: Accessories pages for the launch of the 2 new smartphones. Some pages were later locally adjusted for UK, Singapore, etc.

Scope: 12 accessories pages, including the feature headlines and body copy and alt text.

​​Benefit to consumer: Stylish and personalized options to protect their new smartphone.

Client objectives: Communicating the USPs of each phone case clearly, showing that they maintain functionality and style of the smartphone while providing adequate protection.